Digital Media Practice

Digital media permeate most social and economic interactions of today. Still and moving images not only serve entertainment but also inform the way we communicate, learn about the world, purchase goods and express our identities. This course focuses on digital media as a contemporary means of communication placing them in the context of remix culture. It will take students through the core themes of narrative, rhetoric and remix, exploring them through three areas of practice-based investigation: composition, image and sound.
 
This intensive and comprehensive course will allow students to create their own portfolio, including a selection of digital media techniques used in a wide range of settings, from marketing videos to audio-visual essays. Quickly and efficiently students will learn how to produce videos for social media, conduct interviews and present themselves in front of the camera. The course will offer basic skills in digital photography, camerawork, editing and podcast production. Students will also be able to choose one of the four specialised areas which include VR production, social media advertising, audiovisual essay filmmaking and digital journalism. The content of the students’ portfolios will be produced as part of weekly assignments throughout the course, as students develop their skills, with a final project in their area of specialisation.
 
While the emphasis is on practice, each class includes a theoretical discussion that provides a critical framework for working with visual media. Topics explored include copyright and political aspects of the online, as well as its business and marketing side. This will allow students to both understand the cultural context of digital media and use them effectively.