Marketing "Made in Ecuador" to the World

Johnstown Campus Course Number, 1-credit.  This course is designed to give you an understanding of Ecuador’s natural and cultural assets including art, chocolate, ancient cities and adventure destinations and how to best market them to the world.  This will be a hands-on experience where you will make your own chocolate, pottery and help locals prepare native crops as well as design promotions and refine and position their natural and cultural offerings for the global market.  This is a real world experience that will be invaluable in your career as a marketer or employee in global enterprise.
 

Offering Department: 
Pitt Taught Course: 
Yes
Catalog Number: 
1670